Your AI retail strategist
See the opportunity.
Know your next move.
Find the right retail opportunities. Know when they're opening. Be ready when they are.
Radar brings retailer intelligence, review timing, buyer paths and your next moves together in one place.
Recommended for Juniper & Rye Soda Co.
Sample dataHarbor & Vine Provisions
Natural / Specialty Grocery · Portland, ME
Why Radar thinks this fits
- Target channel match
- Inside your selling region
- Comparable beverages currently carried
- Distributor path documented
Review window
18 days
Timing confirmed Sept. 2026
Your path in
Your distributor → Harbor & Vine Provisions
Maya Okafor · Category Buyer, Beverages
Your next move
Get ready for review →Fictional demo data. Brand, retailer, buyer and dates are illustrative, not real records.
Radar in action
See Radar think.
One brand. One opportunity. From “where should I go?” to “here’s what I should do next.”
Radar finds the opportunity
Radar looks at the brand, channel, geography, distributor coverage and known retailer intelligence to surface opportunities worth attention.
Illustrative session · fictional brand, retailer, distributor and contact.
Find the right opportunities
Radar looks across retail, hospitality, foodservice and beyond to surface accounts that make sense for your brand, with the reasoning shown.
Understand how to get in
See why an account fits, how it buys, the documented paths in, relevant contacts, and what still needs confirmation.
Know what to do next
Radar turns that intelligence into a short list of concrete next moves, so you know what deserves your attention now.
Built from experience
I built a brand into national distribution. I also learned that more doors don't always mean a better business. Believe Radar was built from those lessons, to help founders see the right opportunities, understand the path in, and make smarter decisions about what to do next.
Beth Wilson-Parentice
Founder, Believe Studio
Founder, Sipp Sparkling Organics
Pricing
Believe Radar
$298 / month
or $2,980 billed annually.
- · Find the opportunities worth your attention, with the reasoning behind each one
- · Understand how an account buys, the documented path in, and what still needs confirmation
- · Get ready for retailer opportunities with requirements, deadlines, samples, and economics in one place
- · Know what to do next with a personalized Weekly Radar Brief and clear next moves
Radar is currently in private beta by invitation. Getting started does not purchase a subscription, and you will not be charged unless you later choose and authorize a paid plan.
Get startedQuestions
Asked often
- Who is Believe Radar for?
- Believe Radar is built for food and beverage founders and small teams navigating retail, hospitality, foodservice, specialty and alternative channels. It is especially useful when you need to decide which opportunities deserve attention, understand the path in, get ready for an account, and know what to do next.
- How is Radar different from a buyer database or CRM?
- A database gives you information. A CRM helps you organize activity. Radar is designed to help you decide what to do. It brings together account intelligence, documented buying paths, requirements, timing, economics, samples, contacts, and your own brand information to surface the next moves worth your attention.
- Does it cover hospitality and other channels beyond retail?
- Yes. Radar includes opportunities across hospitality, foodservice, entertainment, gifting and other alternative channels alongside grocery and specialty retail. Coverage varies by channel and region, and Radar shows what is actually on record rather than implying intelligence it does not have.
- Are all contacts verified?
- No. Radar is transparent about what is verified and what still needs confirmation. Contact records show their source and verification status, so you can distinguish current documented information from details that should be checked before outreach.
- Does it guarantee sales or buyer responses?
- No. Radar does not promise an outcome. It helps you make better-informed decisions about where to focus, how an account works, what you need to be ready, and what deserves your attention next. Buyer decisions still depend on the retailer, the opportunity, your product, and other factors outside Radar's control.
- Can I manage more than one brand?
- Yes. Multi-brand teams can switch between brands, each with its own pipeline, focus, and recommendations. Single-brand subscribers see a simpler view with nothing extra to manage.
- What is private to my organization?
- Your pipeline, outreach notes, activities, and relationships are private to your organization. The shared network contains company and contact records only — your work on top of it is never visible to other subscribers.
- How do billing and cancellation work?
- Radar Pro will be $298 per month, or $2,980 billed annually. Paid subscriptions aren't open yet. Radar is in private beta by invitation, and no one is charged. Once billing opens, you'll only be charged after you choose and authorize a plan. Cancelling will stop future renewal charges; amounts already paid generally aren't refunded, except where the law requires it.
“You’ve put so much into your product. Let’s put a clear next move in front of you. I’ll see you inside.”
Beth Wilson-Parentice
Founder, Believe Studio
Get started with Believe RadarYou don’t find belief. You build it.